![Paul Jarrett (born July 15, 1981) is an American entrepreneur. He is the co-founder and chief executive officer (CEO) of Bulu Box[1] and he played football at Iowa State University during the 2000 and 2001 seasons under head coach Dan McCarney. Jarrett has been a member of Lincoln Mayor Chris Beutler’s Recycling Committee from 2015 to present. With his fellow committee members, who include elected officials and prominent business owners, Jarrett consults with the city of Lincoln on matters of public policy.](https://static.wixstatic.com/media/6a362f_294e44093a1047bbac1de69c43583aab~mv2.png/v1/fill/w_147,h_40,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/paul_jarrett_logo_1.png){kind=logo}
Today, I want to dive into a topic that I get asked about a lot: subscription-based businesses. Are they a waste of time, or could they be the profitable revenue stream you've been searching for?
I'm all about exploring innovative strategies to enhance eCommerce ventures. That's why I was thrilled to sit down with Richard Hill on the latest episode of the eCom@One Podcast to discuss this very topic.
In this episode, I share insights gleaned from my experience as the CEO of Bulu, a company specializing in shipping subscription boxes for established brands. We delved into the challenges and successes we encountered in the transition to the subscription box business, offering practical advice for those considering a similar move.
Here's a glimpse of what we covered:
Retaining Clients and Standing Out: We discussed strategies for retaining clients in a crowded marketplace and how to make your subscription box offering stand out.
The Journey of Bulu Box: From starting with nothing to amassing 60,000 subscribers, I shared the journey and challenges of building Bulu Box.
Enabling Brands to Reach Diverse Sales Channels: We focused on the importance of focusing on independent retailers over giants like Amazon and Shopify, and how fulfillment companies can adapt to meet evolving demands.
Logistics, Customer Retention, and Future Trends: We delved into the importance of logistics, customer retention strategies, and the future of subscription services, including trends like customizable orders and streamlined payment systems.
And much more!
If you're intrigued by the world of eCommerce and curious about the future of subscription models, this episode is packed with valuable insights and practical advice.
In conclusion, subscription-based eCommerce isn't just a passing trend—it's a lucrative opportunity for those willing to innovate and adapt. So, whether you're already in the subscription game or considering taking the leap, this podcast episode is a must-listen.
I hope you enjoy the discussion as much as I did! And remember, stay curious, stay innovative, and keep exploring new avenues for growth in your eCommerce journey.
Until next time,
Paul Jarrett