What Got Missed in the 2018 HitWise Report for Subscription Box Data

What Got Missed in the 2018 HitWise Report for Subscription Box Data

The HitWise report namedrops the “Subscription Boxes” everyone knows – Hello Fresh, BarkBox, Dollar Shave Club, Birch Box, StitchFix – you get the idea. Currently, it’s one of the best reports that documents our industry and I think it’s great and it gets everyone fired up in a good way.

But it’s not the whole story.

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A CEO's Insight on the McKinsey & Company Subscription Box Report

A CEO's Insight on the McKinsey & Company Subscription Box Report

This week, McKinsey & Company released an excellent report on subscription e-commerce consumers... but it was missing some context that anyone in or out of the Subscription Box industry (really, anyone in retail) needs to know. Here's my two cents on the Subscription Box market, customers and business models. 

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