![Paul Jarrett (born July 15, 1981) is an American entrepreneur. He is the co-founder and chief executive officer (CEO) of Bulu Box[1] and he played football at Iowa State University during the 2000 and 2001 seasons under head coach Dan McCarney. Jarrett has been a member of Lincoln Mayor Chris Beutler’s Recycling Committee from 2015 to present. With his fellow committee members, who include elected officials and prominent business owners, Jarrett consults with the city of Lincoln on matters of public policy.](https://static.wixstatic.com/media/6a362f_294e44093a1047bbac1de69c43583aab~mv2.png/v1/fill/w_147,h_40,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/paul_jarrett_logo_1.png){kind=logo}
I was interviewed a bit ago by Robbie Kellman Baxter, a strategy consultant, for one of her recent books regarding the membership economy. We dove into the claim that “every business can be a subscription business.” I happen to think it's true. Robbie's research became an HBR IdeaCast episode recently.
At Bulu, we’ve seen customers from boutique brands to Fortune 500 companies create predictable recurring revenue using a subscription model. Subscriptions are not only a way to “build a deeper, trusted, formal relationship with your best customers,” as Kellman Baxter explains﹘ subscriptions can expand your reach to a demographic that seeks the convenience and trust fostered by a great subscription experience.
Speaking of great subscription experiences, check out this article on 5 Reasons Subscription Box Programs Fail to Succeed for a deeper dive into some of the topics mentioned during the podcast.
Listen or read the transcript of this episode of HBR IdeaCast and leave a comment below (or on social media) to let me know if you agree that “every business can be a subscription business.”
Start your journey towards subscription success today by contacting Bulu
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