![Paul Jarrett (born July 15, 1981) is an American entrepreneur. He is the co-founder and chief executive officer (CEO) of Bulu Box[1] and he played football at Iowa State University during the 2000 and 2001 seasons under head coach Dan McCarney. Jarrett has been a member of Lincoln Mayor Chris Beutler’s Recycling Committee from 2015 to present. With his fellow committee members, who include elected officials and prominent business owners, Jarrett consults with the city of Lincoln on matters of public policy.](https://static.wixstatic.com/media/6a362f_294e44093a1047bbac1de69c43583aab~mv2.png/v1/fill/w_147,h_40,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/paul_jarrett_logo_1.png){kind=logo}
Paul Jarrett & Eagan Heath on What's Working in Ecommerce?
In this podcast episode, Paul Jarrett from Bulu Group and host Eagan Heath delve into the intricacies of SMART e-commerce fulfillment.
Paul shares his expertise on the subject, discussing and unpacking the challenges consumer packaged goods companies face and how leveraging technology and innovative strategies can help overcome these obstacles.
The conversation covers the evolution of fulfillment models, the importance of logistics, and the role of technology in streamlining processes and enabling growth for businesses.
Paul's entrepreneurial background and experience in building a subscription box business provide practical and SMART insights into the dynamic world of e-commerce fulfillment.
Video Timestamps:
00:00 Introduction to podcast, hosts, and topics overview.
01:32 Challenges in e-commerce fulfillment and technology.
02:07 Unpacking 3PL vs. 5PL and distribution methods.
05:06 Business evolution from software to brand growth.
08:34 Logistics issues for goods companies and solutions.
13:50 Importance of linking digital and physical product info.
15:08 API use and dashboard for real-time fulfillment insights.
16:33 Technology's role in the fulfillment process.
18:42 Case study on a gummy mix product's success.
20:11 SMART strategies for small retailers and point-of-sale systems.
23:46 Impact of policy changes on business strategies.
25:37 Addressing fulfillment industry challenges and need for change.
26:36 Offering expertise in business and e-commerce to businesses in food and supplements.
27:57 Significance of correct shipping and storage practices in fulfillment.
28:42 Paul Jarrett's contact info and invitation to connect.
Check out more of What's Working in E-commerce? here: https://www.youtube.com/@asymmetricmarketing Need help with the Tricky Ship? At Bulu, we've got you.
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